Resources

Everything a plan needs, one tap away.

The deck, the specs, the audience pack and the starter pack, each owned, current and as open as we can make it.

One-click downloads

Downloads: open where they can be, light where they cannot.

Specifications and deadlines are completely open, because friction costs goodwill. The full media sales deck, the audience data pack, the brand safety pack and the starter pack all come by email. Every document has a named owner and is always the current version.

PDF · PPTX

The media sales deck

The full commercial deck as a PDF and an editable presentation. Email us and it comes straight back. Owner: the commercial team; refreshed whenever the figures are.

Get the deck

Web page

Specifications and deadlines

All formats across TV, digital, connected TV, radio and social, with copy deadlines. On the site, no login, always current. Owner: commercial operations.

Open the specs

PDF

The audience data pack

Demographic, attitudinal and behavioural data, with Kantar TGI overlays by category as they clear verification. Owner: the data team.

Request the pack

PDF

The brand safety pack

The featured shows methodology with its four criteria, what the Broadcasting Code requires, what cannot be sponsored, and where to check the public record for yourself. Written to be forwarded to a client. Owner: the commercial team with editorial sign-off.

Request the pack

PDF

The small business starter pack

A plain-language guide to advertising on GB News radio, digital and social: audiences, formats and what to prepare for the booking conversation. Owner: James Dallow.

Get the starter pack

Every pack comes by email, usually the same working day. Each document is the current version, from its named owner.

Planning guidance

Three things worth knowing before you plan.

Buying routes

Linear via Sky Media, the rest direct

Linear television airtime is sold through Sky Media and continues through your existing arrangements. Digital, addressable, connected TV, radio, social and sponsorship are planned directly with a named contact.

Classification

Plan by programme and context

The featured shows slate gives you a published classification. Suitability by context, not whole-brand labels.

Measurement

Every claim carries its source

BARB for television, RAJAR for radio, Adobe Analytics for the site, platform reporting for social, Illumination Insight for campaign effect. The sources page carries every basis.